Arnold Kim at MacRumors:
Apple appears to be getting even more serious about gaming on the iPhone and iPod Touch. We’ve long known that Apple has been positioning the iPod Touch as a gaming device, and Steve Jobs even acknowledged to the New York Times the success of this initiative:
?Originally, we weren?t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine,? he said. ?We started to market it that way, and it just took off.”
Apple is now recruiting for a game developer with “3-4 years of video game development experience” who has shipped at least one high profile title. Apple did ship one game (Texas Hold’em) for the original App Store launch but has yet not released any other games under their own brand. Apple has also recently hired Graeme Devine a notable game developer who was also the lead designer for Halo Wars. While the purpose of these hires is unclear, it seems Apple is starting to take gaming very seriously.
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