When Apple announced this years Apple Design Awards would focus entirely on iPhone OS development it caught the geek world by suprise, though if you look closely it was entirely unsurprising. Apple has always taken great liberty with the ADA categories using them to shine the spotlight on whatever software initiative they’re pushing at the time. It’s important to put this years ADA’s into perspective. This isn’t the Academy Awards suddenly eliminating all the acting categories and leaving only the technical achievement awards, but it does feel that way.
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