The developer for X-Plane has a write up of his experience with Apple, developing X-Plane for iPhone in just ten days.
Apple had a Keynote coming up in about 10 days, and wanted to have X-Plane ready to present there, and neither Ben nor I had ever tried to program anything for an iPhone before. Could we get X-Plane into an iPhone in only 10 days? Steve Jobs himself, Leader of Apple, wanted to have a suite of programs ready in only 7 days to present at the keynote, and we had NO PROOF AT ALL that the job even COULD be done… in ANY time-frame! The next 7 days were, to say the least, ‘interesting’. Ben and I had an office right in the middle the ‘hive-mind’, right alongside all the engineers at Apple.
Apple is fighting a War against Microsoft, with a clearly FAR superior product, but with the very clear knowledge that it is a FUN war to fight, that they are clearly WINNING, but that they can NOT slip up even the slightest bit if they want to have ultimate success.
Such enthusiasm from Apple. It’s a shame this can’t be done with bigger titles.